An area where SRS Labs brought on several new licensing partners in 2007 was in the category of portable media devices and accessories. Popular third-party accessory manufacturers for Apple products – Macally, Intellitouch and Griffin Technology –licensed and shipped SRS WOW-enabled iPod speaker systems to improve the consumer audio sound quality for iPods. Accessories 4 Technology featured SRS TruSurround® virtual surround sound on their innovative and fashionable PSP docking station, which is branded under the Tannoy name. Also in 2007 The Sharper Image extended its marketing agreement with SRS Labs to feature SRS WOW in 2 new over-the-ear headphones, an outdoor wireless speaker system, and a 2.1 CD Stereo System. Additionally, SIRIUS Satellite Radio licensed both SRS FOCUS™ and SRS TruBass® for the new STILETTO 2, their exciting new portable satellite radio device which begin shipping in November.
From the Korean market, several MP3 manufacturers, including iRiver, choose SRS WOW HD to enhance the audio and bass performance of select models of their portable media players. Additionally, LG Electronics incorporated SRS Mobile HD™ surround headphone technology into the LG N1 PDA that includes GPS navigation. Samsung Techwin also became a licensee and is incorporating SRS WOW HD™ in several of their popular i series cameras including the new i85 - the first product to receive a CES2008 Innovations award for the upcoming 2008 International Consumer Electronics Show.
2007 was also the year in which a relatively new market emerged, Bluetooth accessories. SRS enabled several new licensees and products for stereo Bluetooth-enabled headphones and speakers. Realizing the demonstrable improvement SRS WOW HD can provide in A2DP audio quality, key manufacturers turned to SRS Labs to enhance the audio quality of their products. SLAudio, IOGEAR, and Modelabs, became new licensees and marketing partners featuring SRS WOW HD in stereo-enabled Bluetooth Headsets aimed at the portable media market. Additionally, Altec Lansing is adding SRS TruBass bass enhancement technology to the inMotion SoundBlade Wireless Speaker System, which is used with stereo Bluetooth-enabled mobile phones.